![]() ![]() She reads an opening here, and scans the subheads there. Red-cheeked, with hope in her heart, Heather opens her documents. Why did she never finish these posts? Surely, she thinks, one of them must be almost ready for publication? Heather is surprised to find 31 drafts in her folder. She doesn’t feel like writing a complete blog post. When readers recognize the problem the story’s hero is struggling with, they become eager to read your tips and learn how to solve that problem. A simple story of 150 words is enough to delight your readers and turn lackluster writing into sparkling content.Ī good opening story entices blog visitors to read your blog post. You don’t need to write a 400-page bestseller full of twists and cliffhangers. You don’t need to become the next Lee Child. Your content becomes unique because nobody tells the same stories as you.īecoming a storyteller is not as difficult as it may seem. ![]() Stories help you stand out from the drab blogging crowd. They turn lackluster lessons into engaging adventures. Stories transform dull tips into sparkling information and sticky advice. ![]() He forgot his exhaustion and read until 3am. They don’t even notice their coffee going cold.īut then again … when he was reading the new Jack Reacher thriller, he was gripped by the story. They ignore their Facebook notifications and live news feeds. They forget about the crazy world for a few minutes. His email subscribers open his email, click through to his post, and then … Hans Green imagines the internet going quiet. ![]()
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